More about me
My Approach
My grandfather, my greatest inspiration as a designer, taught me to give design the time and space it deserves. I believe in doing things right the first time and putting in the work, even when it's tough: plan it out, measure thrice, cut once (then iterate and iterate and iterate!)
My work balances strategic vision with meticulous execution through human-centered design principles. Beginning with the user, I conduct research through interviews, usability testing, and journey mapping to understand behaviors, pain points, and motivations. This empathetic foundation ensures design decisions address genuine human needs.
I follow a structured process from discovery through implementation, embracing iteration at every stage. By seeking early feedback from stakeholders and users, I create solutions that evolve and improve through each cycle. This approach reduces risk and produces designs that genuinely resonate with users.
Discovery & Research
The nitty gritty of the first step! Immersive exploration of user needs, business requirements, and competitive landscapes to identify opportunities
Definition & Strategy
Filter what I've discovered into goals and steps! Translating research insights into clear problem statements, user personas, and actionable design principles
Ideation & Concept Development
Build upon the concepts I've generated! Generating diverse solutions through collaborative brainstorming, sketching, and conceptual modeling
Prototyping & Validation
Now we open figma! Creating tangible representations of ideas, from low-fidelity wireframes to high-fidelity interactive prototypes, to validate concepts early
Implementation & Refinement
We start to hand off designs! Collaborating closely with development teams to ensure design integrity throughout production
Measurement & Optimization
The work is never done, until the stakeholders say it is! Analyzing post-launch performance against defined metrics to continuously improve the user experience
My Expertise
Product Design
7 years experience
As a product designer, I navigate the entire product lifecycle from research and ideation through launch, transforming user insights into intuitive experiences that solve real problems while maintaining business goals. My collaborative approach and design system expertise consistently deliver measurable results while streamlining development workflows across platforms.
UI/UX Design
8 years experience
As a UI/UX designer, I craft intuitive interfaces that balance visual appeal with functional usability. Through research and iterative testing, I create cohesive experiences that guide users while addressing core needs. My expertise in interaction design enables consistent experiences across touchpoints that adapt to evolving user behaviors.
Brand Design
9 years experience
As a branding specialist, I transform business values into compelling visual narratives that forge emotional connections with audiences. By crafting distinctive identity systems and clear messaging frameworks, I help organizations stand out in crowded markets while building lasting brand equity.
Graphic Design
14 years experience
As a graphic designer, I transform concepts into compelling visual communications that captivate audiences and deliver clear messages. Through my expertise in composition, typography, and color theory, I create impactful designs across print and digital media that strengthen brand presence. ct designer, I navigate the entire product lifecycle from research and ideation through launch, transforming user insights into intuitive experiences that solve real problems. My collaborative approach and design system expertise consistently deliver measurable results while streamlining development workflows across platforms.